Marketing Lead

We’re looking for a creative, data-driven Marketing Lead to help us scale our impact and drive growth across all channels.

About the Role:

As Marketing Lead, you’ll be responsible for defining and executing Contra’s marketing strategy — from demand generation to brand awareness. You’ll work closely with Product, Community, and Growth teams to craft compelling campaigns that drive user acquisition and retention.

What You’ll Do:

• Own and evolve Contra’s marketing strategy, aligning it with company goals

• Build and lead integrated marketing campaigns across digital, email, content, and social

• Partner with Product and Growth to launch features and run lifecycle campaigns

• Use data to optimize campaigns and track ROI across all marketing initiatives

• Develop and manage marketing budgets, forecasts, and KPIs

• Collaborate with external partners, freelancers, and creative agencies

• Build and nurture a marketing team over time

What We’re Looking For:

• 5+ years of experience in marketing, ideally at a fast-growing startup or marketplace

• Proven track record of building and scaling multi-channel marketing strategies

• Strong analytical skills and experience with tools like Hubspot, Google Analytics, etc.

• Exceptional written and verbal communication skills

• Creative thinker with a bias toward action and experimentation

• Passionate about the future of work and empowering independent professionals

Bonus Points:

• Experience in B2B SaaS or talent marketplaces

• Previous experience managing a small team or freelancers

• Familiarity with community-led growth strategies