Marketing Assistant

The Marketing Assistant will help keep our sales pipeline healthy and organize, produce, and implement content based on our established direction and ideas. This is a part time contract position that has potential to become a full time salaried position if revenue increases due to our marketing efforts.

A Day in the Life

The Marketing Assistant will work remotely for about ten to twenty hours a week. You will work closely with Arianne, Aeolidia’s founder, to implement the marketing strategy and free her time to work on the business rather than in it. 

You will check in with potential clients over email daily, to move them through our sales funnel. You will organize and implement our post-project flow, to get feedback from clients and perhaps help them move on to retainer work.

You will help book Arianne’s schedule with online and in-person events, coordinating topics and sending details to organizers. Our Team Assistant will help you with scheduling tasks and travel details.

You will maintain and improve our marketing funnel, assisting with the newsletter, blog, and collaborations with networking partners.

We have a backlog of nearly endless ideas for content, and you will be responsible for organizing, scheduling, and getting in touch with collaborators to turn this into blog posts, portfolio case studies, and social media posts.

Tasks may include:

Sales funnel

• Reviewing all new leads and nurturing them over email to schedule initial sales calls

• Following up with clients over email post-project to get feedback, testimonials, and retainer calls scheduled

• Refining, organizing, and creating SOPs for sales & marketing work

Networking & Events

• Organizing our networking list and continuing outreach

• Reaching out to networking colleagues with co-marketing ideas

• Coordinating with networking partners to pitch and manage events

• Managing Arianne’s events & appearances calendar

• Researching new events, companies, and ideas as requested

• Gathering exhibitor and buyer info for trade shows and conferences

• Admin tasks to set up webinars and other events

• Creating and adjusting slides for webinars

Content Marketing

• Preparing and scheduling newsletters

• Cleaning our mailing list

• Pulling lists of clients from our CRM and email provider to send email campaigns to

• Organizing content ideas and creating an editorial calendar

• Overseeing content calendar and enlisting our team to write & publish blog posts

• Repurposing existing content across channels

• Implementing identified SEO improvements

• Adding new portfolio posts, tools, resources, and webinars to our site

• Light social media posting and followups

• Checking marketing stats for trends

• Preparing images and copy for posts and ads

• Creating clips from videos to use in marketing

• Managing and creating new content upgrades: forms, landing pages, tags, email delivery

• Managing paid ads