Google Ad Strategist

We're looking for a Google Ads Strategist to help us scale paid acquisition and optimize performance across our key funnels.

If you’re a data-savvy marketer who knows how to build, test, and optimize high-performing Google Ads campaigns — we want to hear from you!

What You’ll Do:

• Own and manage all Google Ads campaigns (Search, Display, YouTube)

• Develop data-driven strategies to optimize performance and improve ROI

• Research and target high-intent keywords aligned with Contra’s ICP

• Build compelling ad copy and creatives (partnering with our brand team as needed)

• A/B test landing pages, copy, and CTAs to drive conversions

• Monitor and report on KPIs weekly, making proactive recommendations

• Stay on top of Google Ads trends, algorithm updates, and competitive benchmarks

What We’re Looking For:

• 3+ years of experience managing Google Ads accounts (preferably for B2B or SaaS)

• Strong understanding of CPC, CPA, CTR, Quality Score, and conversion optimization

• Proven track record of driving measurable growth and lead acquisition

• Experience with Google Ads Manager, Google Analytics, Tag Manager, and Looker Studio

• Ability to work independently, move fast, and iterate based on results

• Excellent communication and reporting skills

Bonus Points If You Have:

• Experience running YouTube video ads

• Familiarity with landing page builders like Webflow or Unbounce

• Knowledge of paid social platforms (Meta, LinkedIn)